Writer Tips

How to Give Your Book a Purpose in Less Than 5 Minutes

Have you ever heard of “target audience”? This is the group of people you’re aiming to write your book to. 

But have you ever considered your target person?

*Note: This post here is a great one to check out before reading this one!Screen Shot 2019-02-10 at 2.39.03 PM

If you’ve threaded in your deep and personal story into your book, it’ll become a bestseller.

But now your next step is to direct that incredible story to one person, and one person only.

The International Bestselling author John Flanagan wrote The Rangers Apprentice series for his teenaged son who did not like to read. And guess what? All around the world, hundreds of boys picked up the books and read them! 

John Flanagan’s target person was his teenaged son. His goal was to get his son to learn to love to read books.

And it worked. All over the world.

So, what about you?

How can you do the same thing?

First, take your story. Take all the hurts and lies and truths you’ve experienced and shape it into the character arc for your book. And while you’re shaping it…shape it FOR someone

Someone out there needs your book. So plot it and write it and publish for them. THAT’S the purpose of your book.

Choose who it’ll be: If you’re story is about learning the real meaning of beauty, maybe your target person is a thirteen-year old girl trying to learn this truth in life. If your story is about a boy trying to make it onto the football team even though he’s really tiny, then your target person might be a twelve-year old boy who might not believe in himself.

Choose your person. One person, and one person only.

Think of what your book is about: the themes you’re trying to convey, the arc your protagonist goes on. Then, think of someone out there in the world like your protagonist who needs these truths. Who needs your book.

And write every single word of your book for them. 

In doing so, you’re going to change millions of people’s lives. Because you’re so focused on your one person, you will get to the heart and soul of all the hurt and pain, and you’ll be able to write your story correctly and make people really feel emotion when they read it.

Don’t write for a million fans to become famous. Write for one person to make your story known.

And here’s a bonus: you’re going to be so much more excited now to work on your book now that someone out there needs your story. 

Figured out your person? Now your story truly has a purpose.Screen Shot 2019-02-10 at 2.39.03 PM

Sorry that this post was shorter and more dramatic than normal (wait, who am I kidding, I’m ALWAYS dramatic) but I really wanted to just get this idea out there to you guys. 

Who is your one person? It’s time you figure it out! I’d love to hear who your’s is!

Like these posts? Wanna have more? Subscribe to my email list to receive inside info and lots of fun! 

I hope you enjoyed this post! If you have any questions or thoughts, leave a comment down below.

Thanks for reading!


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How to Give Your Book a Purpose in Less Than 5 Minutes

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20 thoughts on “How to Give Your Book a Purpose in Less Than 5 Minutes”

  1. I’m not new to the concept of target audience and ideal reader, but… how does one find the ideal reader, let alone lets the ideal reader know about their book? That’s the (literally) million-dollar question.

    Liked by 1 person

    1. Awesome points!! I totally get what you’re saying, but I think that your ideal reader doesn’t necessarily have to be a physical person who you should scour the world for and hand them your book. Instead, envisioning your ideal reader is more like a single light at the end of the road that you’re always shooting for when writing. By keeping your themes really focused in on one specific person whom you imagine really needs to learn these themes and truths in life, it just helps the themes you’re writing to come out more clearly. Instead of just a broad audience of random faceless people, it’s one person in need of help, so your message becomes much more specific, helpful, comforting, and accurate, and therefore becomes more powerful in your writing.
      A lot of people also go through lots of the same/similar internal misconceptions in their lives, so a lot of people out there actually will be able to relate, resonate, and need the many different themes that writers write. So it definitely will end up affecting people’s lives, even if your specific ideal reader doesn’t have to technically exist 😄


  2. Yes! This is so true, Mary. Great point!
    For me, I’ve always been inspired to write stories that are targeted toward younger me! When I was eight I was reading The Lord of the Rings, because so many middle-grade books were too cheesy and watered down for me. So I want to write middle-grade (and some YA) fiction that is understandable and clean for young readers, but still super engaging, complex, and spreads a good message.

    Liked by 1 person

    1. Thank you, Caleb!!!
      Oh my goodness, that is such an amazing target person to have: your younger self!! That sounds totally awesome Caleb, I for one would LOVE to read books like that.

      Liked by 1 person

      1. Haha that’s fine. It’s November 19 😆 Wbu? (And do I get to know why you’re asking or like is it just a random question of the day? lol)

        Liked by 1 person

      2. AHHH my best friend’s bday is on the same day! Mine is on Dec 20th, exactly a month and a day after 😂
        (I’m making a list of birthdays with everyone I know 😆)

        Liked by 1 person

      3. WHHHAT, SO COOL!!!! High-five to her because that’s an awesome day to have a birthday 😝 OoOoO, niceeee!!
        (Oooh, I see!! That’s so cool!!)

        Liked by 1 person

    1. That’s so awesome!! I’m so glad I could help!! (and haha no worries, I make some pretty hilarious spelling mistakes all the time 😂)


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